When our team took on Tata Motors, the brand had attention, but not admiration. It didn’t have a voice people cared about. Through a steady partnership with the brand team, we helped make safety its identity, aspiration its tone, and community its biggest strength.
1700%+ increase in social followers achieved organically
10,000+ bookings in less than 24 hours
for the Tiago EV
9th Buzziest Brand in 2019
after being 100th in 2018
Most followed Indian auto brand
on social media as of Dec 2025
Here's some of the work that helped us achieve them.
Tigor Ambush Campaign
A launch where our competitors set the stage but we made it ours.
Established #SafetyFirst Messaging
Tata cars were safe long before the world talked about it.
We helped make that truth impossible to miss by building a brand voice rooted in #SafetyFirst.
Tigor #SkipTheClutch
There are few things worse than a third wheel — in this case, a third pedal.
We used personification to highlight this emotion while promoting the effortless drive of the Tigor Automatic.
10 Mn+ Video views
93% View through rate
370% Sales increase in the following month
Work like this is never the result of one person. It takes a village. My role was to be a dependable part of that village, contributing wherever the work called for it, from strategy and copy to operations, servicing, and design direction.